M&G Investments - Direct Mail Campaign 'Your PEP'
M&G Direct mail campaign for PEP's
Direct Mail Campaign 'transferring your PEP'
M&G Investments
M&G Investments
M&G is one of the UK’s oldest and largest active investors with just under £200 billion under management (as at 31 March 2011). M&G has over 40 different UK and global funds. M&G also have some of the City’s most highly rated fund managers supported by one of the largest in-house research teams. M&G recent awards include 'Best Global Group' at the Investment Week Fund Manager of the Year Awards 2010 and 'Outstanding Investment House' from OBSR Honours for Excellence in Investment 2010.
This Direct Mail campaign was to advise customers on transferring their PEP. HTW supplied the creative with our inhouse design team creating the artwork. I selected the DM specialist from our roster of DM suppliers and managed the tendering, costing, signing off for data testing and the print production. The printing, die cutting letter and lasering, gluing, finishing, sealing and mailing was produced by Lettershop in Leeds. This was mailed out on time with a good response.
This Direct Mail campaign was to advise customers on transferring their PEP. HTW supplied the creative with our inhouse design team creating the artwork. I selected the DM specialist from our roster of DM suppliers and managed the tendering, costing, signing off for data testing and the print production. The printing, die cutting letter and lasering, gluing, finishing, sealing and mailing was produced by Lettershop in Leeds. This was mailed out on time with a good response.
