Direct Mail Campaign 'The Four Sweets'
M&G is one of the UK’s oldest and largest active investors with just under £200 billion under management (as at 31 March 2011). M&G has over 40 different UK and global funds. M&G also have some of the City’s most highly rated fund managers supported by one of the largest in-house research teams. M&G recent awards include 'Best Global Group' at the Investment Week Fund Manager of the Year Awards 2010 and 'Outstanding Investment House' from OBSR Honours for Excellence in Investment 2010.
This Direct Mail campaign consisted of four M&G funds as sweets. HTW supplied the creative. The inhouse design team created the artwork. I selected the DM specialist from our roster of DM suppliers and managed the production. The plastic bag printing, letter and lasering, gluing, finishing, sealing and mailing was produced by Lettershop in Leeds. This was mailed out on time with a good response.