M&G Investments - Direct Mail Campaign 'The Batteries'
Direct Mail campaign to promote two investment funds
Direct Mail Campaign 'The Batteries'
M&G Investments
M&G is one of the UK’s oldest and largest active investors with just under £200 billion under management 
(as at 31 March 2011).  M&G has over 40 different UK and global funds. M&G also have some of the City’s most highly rated fund managers supported by one of the largest in-house research teams. M&G recent awards include 'Best Global Group' at the Investment Week Fund Manager of the Year Awards 2010 and 'Outstanding Investment House' from OBSR Honours for Excellence in Investment 2010.

This Direct Mail campaign was promoting two M&G funds. HTW our external agency supplied the creative. 
Our inhouse design team created the artwork. I selected the DM specialist from our roster of DM suppliers and managed the tendering, costing and production. The printing, Die cutting, lasering, sticking, finishing and mailing was done by Lettershop in Leeds. The mailing went out on time and was well received.
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